Why Fat Nugs
Annual Integrated Sponsorship Programs: Culture. Community. Cannabis
Fully integrated print, digital, video, social and event partnerships designed to build brand authority all year long.
Fat Nugs Magazine is an independent cannabis publication and media platform built on authentic storytelling, art, culture, and community. We've cultivated a devoted audience that values substance over hype, quality over quantity, and genuine connection over transactional relationships.
Our readers aren't just consumers—they're connoisseurs, industry professionals, and cultural tastemakers who influence purchasing decisions across the cannabis ecosystem. They trust Fat Nugs to deliver uncompromising editorial integrity alongside premium brand partnerships that align with their values and interests.
We connect brands with highly engaged cannabis consumers and industry leaders through:
  • Premium print publications
  • High-impact digital placements
  • Editorial storytelling
  • Video & YouTube programming
  • Events and community experiences
Our annual sponsorships are designed for brands seeking visibility, credibility, and long-term impact.
The Opportunity
Consistent Visibility
Build recognition through sustained, strategic presence across multiple touchpoints throughout the year rather than fleeting campaign moments.
Trusted Editorial Environments
Align your brand with premium content and authentic storytelling that resonates deeply with discerning cannabis consumers.
Cultural Alignment
Connect with audiences who value craft, quality, and community—not just product features and promotional messaging.
Multi-Channel Reach
Engage audiences wherever they consume content—from print to digital, social to video, events to email.
Long-Term Partnerships
Develop meaningful relationships with your target audience through sustained storytelling and consistent brand presence.
Cannabis brands need more than one-off ads. They need strategic, integrated partnerships that build equity over time. Fat Nugs annual sponsorships deliver always-on presence across the entire media ecosystem, creating compounding value that amplifies with each quarter of consistent engagement and editorial collaboration.
Our Integrated Media Ecosystem
Fat Nugs sponsorships combine multiple channels into cohesive, high-impact campaigns that reach your audience at every stage of their journey. Our ecosystem is designed to create synergy—each channel amplifies the others, creating a multiplier effect that delivers exponentially greater results than standalone placements.
Print
Full-page ads, centerfolds, editorial adjacency
Digital
Homepage takeovers, fixed-day placements, sponsored articles
Video & YouTube
Podcast-style interviews, episode sponsorships
Social Media
Sponsored amplification across LinkedIn & Meta platforms
Email
Weekly Zine inclusion
Events
Panels, live experiences, community activations
All programs are supported by digital campaign management and optimization, ensuring every element of your sponsorship performs at peak efficiency. Our team provides ongoing strategic guidance, performance monitoring, and tactical adjustments to maximize ROI throughout the partnership year.
TIER 1
Presenting Partner
Faces of Cannabis™ Series
Annual Cultural Anchor Partnership
This is the highest-impact sponsorship available, positioning one brand as the cultural voice behind Fat Nugs for the entire year. As our Presenting Partner, you'll become synonymous with the stories, faces, and voices that define modern cannabis culture, elevating your brand beyond product and into the realm of cultural leadership.
The Faces of Cannabis series represents our flagship editorial initiative, profiling the innovators, advocates, artists, and entrepreneurs who are shaping the future of the industry. Your brand will be inextricably linked with these inspiring narratives, building profound associations between your values and the people your customers admire most.
This partnership creates unparalleled visibility and credibility, establishing your brand as a patron of cannabis culture and a champion of the diverse voices moving the industry forward. The consistent, year-long presence builds deep brand equity that compounds with each powerful story we tell together.
Tier 1 Annual : What You Get
Content & Storytelling $75,000
The foundation of your Presenting Partnership is premium editorial content that positions your brand alongside the most compelling stories in cannabis. Our editorial team works collaboratively with you to identify profile subjects, develop narrative arcs, and create content that resonates authentically with our audience while advancing your strategic objectives.
01
"Faces of Cannabis" Branded Editorial Series
6–8 comprehensive features annually at location events, each profiling influential figures aligned with your brand values
02
Long-Form Print & Digital
Multi-page print sponsored features and in-depth digital Immersive articles with rich photography and compelling storytelling
Media & Visibility
Full-Page Print Ads
Premium positioning in every issue, complementing editorial features with branded messaging
Persistent Logo Placement
  • Fat Nugs website homepage
  • Weekly Digital Zine (52 weeks annually)
  • All Faces of Cannabis content
Monthly Premium Digital 12 X
Fixed-day homepage takeover units with prime real estate.
Video & YouTube
  • Episode sponsorships with branded intros and outros
  • Host-read sponsor mentions integrated naturally into content
  • CTA links in video descriptions and pinned comments
  • Branded thumbnail elements and end screens
  • Cross-promotion across Fat Nugs video library
  • Pre and Post Roll commercials 4 X
Events
Naming rights to one flagship Fat Nugs event or panel per year, including on-stage recognition, branded signage, speaking opportunities, and comprehensive post-event recap content distributed across all channels. Your brand becomes the face of community gathering and industry dialogue.
Distribution & Performance
Guaranteed annual impression thresholds across all channels, with monthly reporting dashboards tracking reach, engagement, and brand lift metrics. Social amplification for every piece of content ensures maximum visibility, with optional paid amplification via Pulse Signal to extend reach into key demographic and geographic segments.
TIER 2 Annual:
What You Get
$45,000
Retail Growth & Market Visibility Program
Designed specifically for brands, dispensaries and retail groups expanding, increasing sell thru, driving customer retention or opening new locations or expanding into new markets, this partnership program provides comprehensive media support throughout your growth trajectory. This tier delivers targeted visibility precisely when and where you need it most.
New market entry requires more than just advertising, it demands storytelling that introduces your brand, builds trust with local communities, and establishes credibility in competitive landscapes. Our serialized approach to launch coverage creates sustained momentum, with multiple touchpoints that keep your brand top-of-mind throughout the critical opening period and beyond.
This program recognizes that retail success depends on community connection, not just foot traffic. Through editorial features, local amplification, and event integration, we help you become a recognized part of the cannabis landscape in every market you enter.
Tier 2:
Serialized Launch Program
The cornerstone of this partnership is our "Dispensary Launch Series" content package, supporting 4–6 store openings per year with comprehensive media coverage. Each launch receives dedicated attention and custom content that tells your unique story while positioning your dispensary as an integral part of the local cannabis community.
Sponsored Editorial
Long-form immersive features highlighting your brand story, product selection, and community vision
Print Placement
Strategic ad positioning in issues distributed during launch windows
Digital Article
SEO-optimized content with backlinks driving online discovery
Video Segment
Short-form video or YouTube feature showcasing your space and team
Media & Promotion
Half Page Print Ads
Consistent brand presence across multiple issues throughout the year
Monthly Digital Placements: 8 X
Homepage or section placements maintaining visibility between launches. Monthly digital ad placements on high-traffic pages. Fixed daily takeover 8 x
Weekly Zine Inclusion
Featured status in our email newsletter reaching engaged subscribers
Social & Amplification
Sponsored social posts across Meta platforms (Facebook and Instagram) generate awareness and drive foot traffic during critical launch periods. Geo-targeted promotion ensures your message reaches potential customers in each new market, with audience segmentation that prioritizes cannabis consumers most likely to visit during opening week and become loyal, long-term customers.
Events
Inclusion in Fat Nugs retail-focused events connects you with industry peers and potential customers, while optional in-store or community event coverage amplifies your grand openings and special promotions. We document your community engagement, turning local activations into content that resonates across our entire audience.
Measurement
500K+
Impression Minimum
Guaranteed visibility per launch across all channels
4-6
Launch Cycles
Annual coverage supporting your expansion timeline
100%
Market Coverage
Geo-targeted visibility in each new location
Market-level visibility reporting provides granular insights into performance in each geography, helping you understand reach, engagement, and impact on a location-by-location basis.
TIER 3
Industry Impact Partner
What You Get
$25,000
Thought Leadership & Visibility Program
Built for ancillary brands, service providers, technology platforms, and advocacy organizations, this partnership tier recognizes that not every cannabis business sells directly to consumers—but every business needs to build credibility, establish expertise, and remain visible to decision-makers throughout the industry.
Whether you provide compliance software, extraction equipment, packaging solutions, financial services, or consulting expertise, your success depends on being recognized as a leader in your category. This program positions your brand as an authoritative voice through consistent thought leadership content, strategic media placements, and integration into Fat Nugs' industry-focused programming.
The Industry Impact Partnership creates sustained visibility among the executives, operators, and entrepreneurs who make purchasing decisions for the brands you serve. By aligning with Fat Nugs' editorial authority, you inherit credibility while demonstrating your expertise through substantive content that educates and informs our business-minded readership.
Tier 3: What You Get
Thought Leadership
The foundation of this partnership is quarterly sponsored content that positions your brand as an industry expert and trusted advisor. Our editorial team collaborates with your subject matter experts to develop articles, interviews, and features that provide genuine value to readers while subtly reinforcing your brand's authority and capabilities.
1
Q1
Sponsored article introducing your brand's mission and industry perspective
2
Q2
Expert interview addressing current industry challenges and solutions
3
Q3
Industry insight feature exploring trends relevant to your category
4
Q4
Year-end analysis and forward-looking predictions from your leadership
Media Presence
Consistent media presence keeps your brand visible throughout the year:
  • Print ad placements strategically distributed across multiple issues. Quarter page ad formats for every edition
  • Monthly digital ad placements on high-traffic pages. Fixed daily takeover 4 x
  • Logo placement in Weekly Digital Zine reaching thousands of subscribers
  • Persistent presence in Fat Nugs' B2B-focused content sections
Video & Content
Sponsored YouTube episodes or panel participation elevate your executives into recognizable industry voices, creating personal connections that translate into business relationships. Brand mentions within editorial programming ensure your company remains associated with quality content and authoritative journalism, building subconscious associations between Fat Nugs' credibility and your brand's expertise.
Events
Supporting Sponsor Status
Logo placement and recognition across multiple Fat Nugs events annually
Branded Recap Content
Post-event articles and social mentions extending event ROI beyond the day itself
Networking Opportunities
Direct access to industry decision-makers and potential customers
Event integration provides face-to-face opportunities to build relationships while content recaps create lasting digital artifacts that continue delivering value long after attendees go home. Your brand becomes associated with industry gathering and community building, positioning you as an essential part of the cannabis ecosystem.
Why Annual Partnerships Work
One-off campaigns create spikes. Annual partnerships create sustained momentum. The difference between transactional advertising and strategic partnership is the difference between being seen once and being remembered always. Our annual programs are engineered to build cumulative value, where each quarter amplifies the impact of the previous one, creating compounding returns on your investment.
Consistent Brand Visibility
Repetition creates recognition. By maintaining presence across twelve months, your brand becomes a familiar, trusted fixture in the minds of our audience. Consumers need multiple exposures before taking action—annual partnerships ensure you're present throughout the entire consideration journey.
Deeper Audience Trust
Trust isn't built overnight. Our audience recognizes which brands invest in long-term partnerships versus those seeking quick hits. Sustained presence signals commitment to the community, elevating your brand from vendor to valued partner in the cannabis ecosystem.
Better Performance Over Time
Data from our partnerships consistently shows performance improvement as campaigns mature. Early placements build awareness, mid-year content drives consideration, and year-end touchpoints convert audiences who've been warmed through months of consistent exposure.
Stronger Editorial Alignment
Long-term partnerships enable our editorial team to deeply understand your brand, values, and objectives. This familiarity yields increasingly sophisticated content that authentically integrates your messaging while maintaining the editorial integrity our audience expects.
Predictable Budgeting
Annual programs eliminate the chaos of ad-hoc campaign planning. Lock in your investment for the year, receive guaranteed deliverables, and plan your broader marketing strategy around the consistent foundation we provide—all while securing better economics than month-to-month placements.
These programs are designed to grow with your brand throughout the year, adapting to seasonal opportunities, market developments, and evolving business priorities while maintaining the consistent throughline that builds lasting brand equity. We're not just selling you ad space—we're becoming your media partner, invested in your success and committed to delivering measurable results quarter after quarter.
Sponsorship + Amplification
Partnership ensures your sponsorship isn't just placed, it's actively managed, continuously optimized, and strategically amplified to deliver maximum return on investment.
Digital Campaign Management
Expert oversight of all digital elements, from homepage placements to social amplification, ensuring technical execution matches creative ambition. Real-time monitoring catches issues before they impact performance.
Sponsored Content Optimization
Continuous refinement of headlines, images, and calls-to-action based on performance data. A/B testing identifies what resonates, then scales winning approaches across your entire program.
Paid Social Amplification
Strategic investment in Meta platforms extends organic reach, targeting lookalike audiences and retargeting engaged users to maximize the impact of every piece of content we create together.
Performance Insights & Reporting
Comprehensive monthly dashboards track impressions, engagement, traffic, and conversions across all channels. Transparent reporting ensures you understand exactly what you're receiving and how it's performing.
Strategic Guidance
Ongoing consultation throughout the year helps you capitalize on emerging opportunities, adjust messaging to market conditions, and ensure your sponsorship remains aligned with evolving business objectives.
Expertise transforms good sponsorships into exceptional ones, adding a layer of strategic intelligence and technical execution that ensures your investment delivers measurable business results. This isn't passive media placement, it's active partnership management designed to maximize every dollar you invest with Fat Nugs.
Let's Build Your Program
Fat Nugs sponsorships are customizable, not cookie-cutter. While our three tiers provide structured frameworks that deliver proven results, we recognize that every brand has unique objectives, target audiences, and market dynamics. Our partnership process begins with understanding your specific needs, then crafting a program that aligns our capabilities with your goals.
Align on Goals
What are you trying to achieve? Brand awareness? Market entry? Thought leadership? Lead generation? We start by understanding your business objectives, competitive landscape, and success metrics—ensuring we design a program that delivers what you actually need.
Select the Right Tier
Based on your goals, budget, and timeline, we'll recommend the tier that provides optimal value. Sometimes that means starting smaller and scaling. Other times it means going bold from day one. We'll give you honest guidance about what works.
Customize Content Themes
Within your chosen tier, we'll develop editorial themes, content angles, and creative approaches that resonate with your brand voice while maintaining Fat Nugs' authentic editorial standards. The best sponsorships feel seamless—interesting to readers, valuable to you.
Activate Across Channels
With strategy defined and content planned, we execute across all channels simultaneously—print, digital, social, video, events—creating the integrated presence that drives results. Every touchpoint reinforces the others, building cumulative impact.
Deliver Measurable Impact
Throughout the partnership, we track performance, optimize tactics, and report results transparently. You'll always know what's working, what isn't, and what we're doing to improve. At year's end, we'll assess overall impact and plan for continued growth.

Next Step: Schedule a partnership strategy session with our team. We'll review your objectives, explore customization options, and develop a preliminary program outline tailored to your specific needs. No obligations—just an exploratory conversation about how Fat Nugs can help you achieve your marketing goals.
The brands that succeed with annual sponsorships are those that view them as strategic partnerships, not transactional media buys. They engage collaboratively, communicate openly, and commit to the long-term relationship building that creates real value. If that sounds like your approach, we should talk.
Ready to Become a Fat Nugs Partner?
The cannabis industry moves fast. Consumer preferences shift. Regulations evolve. Competition intensifies. In this dynamic landscape, sustained visibility and authentic credibility aren't luxuries—they're competitive necessities.
Fat Nugs annual sponsorships provide the consistent, credible, culturally-aligned presence that modern cannabis brands need to cut through the noise and build lasting relationships with their target audiences.
Whether you're a multi-state operator seeking cultural leadership, a dispensary group expanding into new markets, or an ancillary provider building industry authority, we have a partnership tier designed to deliver measurable results aligned with your specific objectives.
Tier 1: Presenting Partner
Maximum cultural impact and year-round visibility as the voice behind Faces of Cannabis
Tier 2: Launch & Expansion
Comprehensive market entry support for dispensaries opening new locations
Tier 3: Industry Impact
Thought leadership and credibility building for ancillary brands and service providers
Our partnerships are limited. We work with select brands that align with our editorial values and audience expectations. We turn down opportunities that don't fit, because protecting the integrity of our platform protects the value of your investment.
If you're ready to explore how a Fat Nugs annual sponsorship can elevate your brand throughout 2024 and beyond, let's start the conversation.
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Fat Nugs Magazine — Where culture meets cannabis, and brands become legends.